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When Kid Rock “announced” earlier in the week that he would be running for the United States Senate in his home state of Michigan, many were skeptical. He is, after all, a legendary self-promoter and marketer.

The famous musician took to his own website to insist that this is not a hoax.

Although no one is really sure how this is going to turn out, Senate Democrats have decided that they needed to err on the side of him not kidding.

CNN reports:

Musician Kid Rock is insisting his tweet about running for the Senate is no joke, and at least two high-profile Senate Democrats are taking him at his word.

“I know a lot of people are thinking: this is some sort of joke, right?” Massachusetts Sen. Elizabeth Warren wrote in an email to supporters obtained by CNN.

“Well, maybe this is all a joke — but we all thought Donald Trump was joking when he rode down the escalator at Trump Tower and announced his campaign, too,” she said.

“And sure, maybe this is just a marketing gimmick for a new album or tour — but we all thought Donald Trump was just promoting his reality TV show, too,” she added.

CNN says that email is raising money for the woman who would be Kid Rock's opponent, incumbent Sen. Debbie Stabenow (D-MI).

The Senate Minority Leader isn't taking it lightly either:

Senate Minority Leader Chuck Schumer has also seized on the rock star's supposed campaign bid. The New York Democrat sent an email blast to supporters Thursday with the subject line “ummmm ... Kid Rock?!”

“Kid Rock — yes, Kid Rock — tweeted that he's running for Senate in Michigan,” the email reads. “He even launched a Senate website operated by a record label. So, I'll be honest, we don't know if this is real, a joke, or a bizarre publicity stunt. But I'll tell you this: I don't find it funny.”

“In the Trump era, we can't afford to take this tweet as a joke,” Schumer continued. “At a time when Senate Republicans are desperate to grow their ranks while pushing to rip health care from millions of Americans, we cannot afford to think of this as a publicity stunt.”

Even if it does turn out just to be a brilliant marketing ploy, the entertainment value of seeing Kid Rock make Senate Democratic leadership sweat won't soon be diminished.

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This is a commentary piece. The views expressed in this article are those of just the author.